๐ฅHyper-Personalize Your Marketing (Without Losing Your Mind)
How-To Use AI to Tailor Emails and Content That Actually Convert Sales by 80%
Welcome to the first installment of our 2025 Marketing Trends How-To Series designed specifically for small and medium-sized businesses looking to scale smarter. Today, weโre diving into Personalization at Scaleโand no, this doesnโt mean spending hours handcrafting every email or ad. Thanks to AI, you can create tailored customer journeys that feel personal, without the burnout.
Why Personalization Still Matters
Customers are craving experiences that feel just for them. In fact, studies show that 80% of consumers are more likely to buy from a brand that provides personalized experiences.
80% of consumers are more likely to buy from a brand that provides personalized experiences.
Whether itโs an email greeting them by name or product recommendations based on their browsing history, personalization builds trust, increases conversions, and keeps people coming back.
But for growing businesses, manually creating these tailored experiences isnโt realistic. Thatโs where AI-driven personalization steps in to do the heavy lifting.
How to Personalize at Scale (In 3 Simple Steps)
1. Segment Your Audience
Start by dividing your customer list into 3-5 key groups. Think:
